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Inspired by Santa Cruz vibrant music scene, producer Ginny Mitchell has been dedicated to providing a venue for musician’s who are coming up, coming back or passing through Santa Cruz. With decades of experience in the entertainment industry Ginny has applied her extensive and versatile background into the creation of a magazine style format TV series known as Santa Cruz Live (SCL).
 The creation of Santa Cruz Live provides a platform where musicians can experience quality exposure, as well as digital broadcasting, while simultaneously providing jobs that build the local digital media industry in the city of Santa Cruz, on California’s central coast. Ginny is excited to have a show that promotes musicians, strengthens the job market, brings live entertainment, provides global outreach and adds value to the Santa Cruz community.
  Now after ten long years of developing the show Ginny is ready to launch the first season of Santa Cruz Live. Show your support and help us make Santa Cruz Live successful!